Toy Maker Trademarks Smell of Play-Doh

U.S.

Toy maker Hasbro has successfully trademarked the scent of the iconic children’s compound Play-Doh.

“The mark is a scent of a sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough,” the company’s trademark of the smell reads.

“The scent of Play-Doh compound has always been synonymous with childhood and fun,” said Senior Vice President of Global Marketing for the Play-Doh brand Jonathan Berkowitz. “By officially trademarking the iconic scent, we are able to protect an invaluable point of connection between the brand and fans for years to come.”

The molding clay first debuted at an education fair in 1956. The company applied for the scent trademark last year. Scented Play-Doh products, such as cologne and candles exist, and are available online.

Photo by Nolan Williamson via Flickr

Comments