Facebook is Paying Users to Delete Accounts Ahead of November Election

Headlines Politics Technology U.S.

Social media giant Facebook is paying users to deactivate their accounts for up to six weeks ahead of the 2020 presidential election.

The effort is part of a new research project to “better understand the impact of Facebook and Instagram on key political attitudes and behaviors during the U.S. 2020 elections,” the company wrote in a recent blog post.

“We’d like to know how much you’d need to be paid for deactivating your Instagram account…in late September for either [one] week or [six] weeks,” an Instagram notice to users reads. “To participate, you must be willing to deactivate your account for both time periods and not use Instagram during that time.”

Users have the option to designate $10, $15 or $20 per week as their desired payouts.

Participants who choose to deactivate their accounts for one to six weeks “will have the opportunity to take a survey after the [Nov. 3] election and be paid for doing so.” Users will be required to complete the survey before reactivating their accounts.

Join the discussion